Maddy Kennedy FCCA is an experienced CFO in both public and private companies, across both service and manufacturing industries, particularly in businesses aiming to grow both organically and through M&A. She set up CFO4Growth in 2010 to provide CFO support to entrepreneurial businesses going through growth, funding and acquisitions and holds a portfolio of CFO/FD positions. As Chief Financial Officer for Lab21, she was heavily involved in the restructure, refocus and refinancing of the business to treble the revenues and deliver profitability for the first time in its history having successfully acquired and integrated five businesses. She was Finance Director at Alliance Pharma plc and directed the activities for several brand acquisitions funded by a blend of bank debt and equity fund raisings. She oversaw the flotation of the company on AIM via a reverse takeover and managed the adoption of IFRS at its inception.